The cooking mistake we see most often.
It isn't your oven. It isn't your ingredients. And you don't need a new recipe to fix it.
The difference is often simply when you season your food.
↓ Here's the habit that changes it.
Waiting until the food reaches the table.
Many of us cook the meal, taste it, decide it needs something — and reach for the salt.
But good seasoning isn't something you put on finished food. It's something you build into it while it cooks.
Season. Cook. Taste. Adjust.
That's really all there is to it.
Season early
Add a small pinch as your ingredients begin cooking, rather than waiting until everything is finished.
Let heat do the work
As food cooks, seasoning becomes part of the dish instead of sitting on its surface.
Taste and adjust
Taste before serving. Add another small pinch only if the food needs it.
We wanted to make that habit easy to start.
Rosemary grows just metres from where we blend our salts here at Broomhill Farm.
We harvest and dry it before blending it directly with fine, unrefined sea salt. So every pinch seasons and adds fragrant rosemary flavour at the same time.
One versatile jar is all you need to start experimenting with Active Seasoning.
No complicated technique. No new recipes. Just a better seasoning habit.
- One generous 230g jar
- Rosemary grown here on our North Devon farm
- Hand-blended in small batches
- Made for cooking, not just the table
A small change. A surprisingly big difference.
“Keep making them as wonderful — they have transformed my cooking.”
— Ann Snelling
“Great product. Great taste and five-star service.”
— Ann Snelling
“So flavoursome! I have all flavours and they are amazing.”
— Verified customer
Pinch Me Rosemary Salt
One generous jar of our farm-made rosemary salt — or make it a pair and receive free UK delivery.
- Large 230g jars
- Herbs grown at Broomhill Farm
- Hand-blended in small batches
- Made for cooking, not just the table
Plus £4.99 UK delivery · £16.98 delivered
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Made in North Devon · Secure checkout
Think of seasoning as part of cooking — not something that happens afterwards.
When all the seasoning is added at the end, you tend to taste the salt itself. When small amounts are added during cooking, the seasoning becomes part of the food.
And when herbs are involved, the heat gives their aromas and flavours a chance to work through the dish too.
Season at the table
Cook → serve → discover it's flat → add salt.
Active Seasoning
Season → cook → taste → adjust → serve.
You don't need to change what you're cooking.
Roast potatoes. Chicken. Lamb. Root vegetables. Focaccia. Tomato sauce.
Whatever you're making, add a small pinch during cooking. Taste it. Then decide whether it needs anything else.
From our rosemary bed to your frying pan.
We're The Broomhill Farm Company, a small family business in North Devon.
We grow the rosemary here on the farm, harvest it, dry it and blend every batch ourselves.
Pinch Me began with one simple question: why does food so often need rescuing with salt once it reaches the table?
Changing when we seasoned our own food made the difference. Rosemary Salt is the simplest way to try that habit in your own kitchen.
Make seasoning part of the cooking.
Start with one generous jar of farm-grown Rosemary Salt and see what a difference the timing makes.