“We eat more salt than we realise.”
Did you know around 75% of the salt we eat comes from packaged foods and restaurant meals? (NHS data)
Chefs don’t grind they pinch. It gives control, balance, and better taste.
Here’s why that pinch matters
- Each pinch seasons the food in the pan, not the plate.
- You can taste and adjust as you go
- It’s faster, easier, and you’ll use less salt overall.
That’s why I created our Confident Cook Collection of Infused Salts
You’ll also get my free “Pinch by Pinch Seasoning Guide” (PDF) showing exactly how and when to use each one.
I started Broomhill because I wanted home cooks to enjoy food that tastes the way it should, full of life, flavour, and balance.
Our salts are blended in small batches on our farm, packed by hand, and made for real cooking.
I think you’ll taste the difference from your first pinch.
— Colin, Founder
"Love this set of three “pinch me” salt pots.
"The digital cookbook has also made me rethink when to use salt and my food tastes so much better!"