Customers rate us 4.9/5 based on 34 reviews.

For years, I thought seasoning meant grinding salt at the end.

But my food always tasted flat even when I followed recipes exactly.

Then I saw how chefs build flavour as they cook, pinching and layering tiny amounts instead of one big twist at the end.

It changed everything. My meals suddenly tasted balanced, rich and bright — and I used less salt than ever.

Chefs don’t grind they pinch. It gives control, balance, and better taste.

Here’s why that pinch matters

  • Each pinch seasons the food in the pan, not the plate.
  • You can taste and adjust as you go
  • It’s faster, easier, and you’ll use less salt overall.

Your food tastes balanced, not bland.

You stop over-salting and guessing.

You feel more confident every time you cook.

You’ll use half the salt ..... with better flavour.

Customers rate us 4.9/5 based on 34 reviews.

That’s why I created our Pinch Me! Infused Salt Set

Rosemary - perfect for roasts & potatoes

Garlic - great for pasta dishes

Chilli - adds a kick to anything in a pan!

You’ll also get my free “Pinch by Pinch Seasoning Guide” (PDF) showing exactly how and when to use each one.

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Customers rate us 4.9/5 based on 34 reviews.
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Choose individual flavours or our 3 jar set

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I started Broomhill because I wanted home cooks to enjoy food that tastes the way it should, full of life, flavour, and balance.

Our salts are blended in small batches on our farm, packed by hand, and made for real cooking.

I think you’ll taste the difference from your first pinch.

— Colin, Founder